Chris McGinn posted a new blog on Digital Landing about the creation of the job title, "twintern".
Social networks are changing our lives and they are also changing the jobs we do. Enter the twintern or the intern whose job is to update the company’s Twitter page.
Pizza Hut’s twintern spends the day updating the company’s posts, monitoring comments and keeping an eye out for mentions of the company on other tweets. Not a bad gig if you can get it.
As someone who used to work in a PR department and who had the job of keeping an eye out for mentions of the company, I know how time consuming these tasks can be. As new outlets for media are formed (from Facebook to Twitter and You Tube) the work multiplies. Companies are smart to find extra hands to do the work but as one article online wondered, is it a good idea to put an intern in charge of your company’s message in such a popular forum?
Who knows what jobs will be available by the time my children are entering the workforce–Facebook relationship manager, Cloud computing Czar, Twitter analyst . . . and a million more I can only dream of.
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