Super Powers

Jessie Atkin posted a new blog on Digital Landing. Read about the latest technological advances in decoding a person's feelings.

Well, it’s not Heroes but it is mind reading, and it is real.

Canada’s largest children’s hospital has come up with a way to read infrared light absorbed in the brain to decode a person’s feelings. They specifically tested drink preferences with subjects. They hope it the technology can be used to look at the true feelings of people who can’t speak.

So maybe you won’t be able to cheat off the kid sitting behind you during an exam, but helping those with physical limitations seems like a more heroic use of the skill anyway.

Not your daddy’s 3D

Chris McGinn posted a blog up on Digital Landing. Read about 3D in commercials and tv.

3D is making a comeback. With new commercials during the Super Bowl and a full-length episode of NBC’s Chuck on Monday, 3D is coming to TV.

DreamWorks Animation will show a preview for its upcoming “Monsters vs. Aliens” in 3D during the Super Bowl Sunday, February 1. In addition, another spot will highlight Sobe Life Water energy drinks. The advertising block will air at the end of the second quarter of the Super Bowl.

Some 150 million pairs of 3D glasses are being distributed at nearly 30,000 Pepsi/Sobe Life Water displays around the country.

According to an article in PC Magazine, Dreamworks CEO Jeffrey Katzenberg says that the studios films will be made in 3D from “here on out.” The films use a technology called InTru3D, which was developed by a partnership with Intel. Another big change from traditional 3D is the effect isn’t the result of red and blue filtering, which often leaves colors washed out. Using ColorCode, images appear normal to the naked eye but slight variations in the coloring of the image produces the 3D effect when viewed through the appropriate lenses.

It should be a treat. Grab your glasses and a drink and settle in for the game Sunday.

Advertisement to Go

Jessie Atkin posted a blog on Digital Landing. Read about the latest advance in the advertising world.

Billboards are so last week, lets bring television commercial style to the stagnant style of city advertising. That’s just the idea behind a new evolution in New York City Busing.

The buses won’t only come equipped with the equivalent of a side style television screen but a GPS system as well, ads will then specify themselves depending on the neighborhood and time of day.

It’s quite an idea in the advertising world, and I won’t say it’s not going to work, it probably will. What I do have to say is it’s getting creepy how far into my head advertising is beginning to penetrate.

Quite a Combination

Jessie Atkin posted a new blog on Digital Landing about the new partnership between Tivo and Netflix.

What more could you want than the ability to fast forward through commercials and record any movie of your choosing? Well, a lot more apparently. As if Tivo didn’t have enough going for it to begin with, now Netflix and Tivo are officially partnering up for real.

Netflix (probably by December) will be streaming the movie library already available online through Tivo HD customers. Think of the options, the possibilities, all those movies. The deals only been in the works for four years, but better late than never I suppose. The innovation of television is not over and boy is that exciting.