Chris McGinn posted a blog up on Digital Landing. Read about 3D in commercials and tv.
3D is making a comeback. With new commercials during the Super Bowl and a full-length episode of NBC’s Chuck on Monday, 3D is coming to TV.
DreamWorks Animation will show a preview for its upcoming “Monsters vs. Aliens” in 3D during the Super Bowl Sunday, February 1. In addition, another spot will highlight Sobe Life Water energy drinks. The advertising block will air at the end of the second quarter of the Super Bowl.
Some 150 million pairs of 3D glasses are being distributed at nearly 30,000 Pepsi/Sobe Life Water displays around the country.
According to an article in PC Magazine, Dreamworks CEO Jeffrey Katzenberg says that the studios films will be made in 3D from “here on out.” The films use a technology called InTru3D, which was developed by a partnership with Intel. Another big change from traditional 3D is the effect isn’t the result of red and blue filtering, which often leaves colors washed out. Using ColorCode, images appear normal to the naked eye but slight variations in the coloring of the image produces the 3D effect when viewed through the appropriate lenses.
It should be a treat. Grab your glasses and a drink and settle in for the game Sunday.
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