Thursday, February 26, 2009

Digital TV delay not without cost

Chris McGinn posted a blog on Digital Landing. Read about the Senate's decision to push back the date of the transition to digital tv.

The Senate voted Monday to postpone the transition to digital television broadcasting for four months to June 12. Nielson estimates that 6.5 million Americans aren’t ready for the transition.

The House still has to vote on the proposal before it would take effect. Maybe as early as today.

The transition, originally scheduled for Feb. 17, has hit some snags in that the Commerce Department ran out of money to use to help pay for digital TV converter boxes.

But, while the delay is certainly a positive thing for households that aren’t ready for it, it is a potential problem for broadcasters who have been gearing up for the transition for several years now. Among them PBS which has asked the government to take into account the additional costs to broadcasters who will have to renegotiate leases on signal transmitters that were due to expire on the date of the switch over.

It is possible that the government may allow stations to choose whether to make the switch or delay it. Make sure you are ready whenever it does happen by reading our Digital TV Transition section.

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