Chris McGinn posted a blog on Digital Landing about Blockbuster's new offers in DVD and video game rentals.
Blockbuster plans to pilot a program for Blockbuster Total Access customers to rent both video games and movies via mail this spring.
Currently BLOCKBUSTER Total Access offers DVD rentals to customers with free shipping and in-store exchanges at thousands of participating stores. With the new program, customers could (based on their plan) exchange DVD rentals for free in-store or games for half-price in store. According to the company’s release:
“A combination video game and movie online offering — with in-store exchange privileges — is a tremendous value and convenience offering not available through anyone other than Blockbuster.”
The games will be available for a variety of formats including Nintendo Wii™, PS2™, PS3™, Xbox and Xbox 360.
The company hopes to roll out the program nationwide by summer.
Will this be their way to outmaneuver Netflix?
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