Moms for Simplicity

Chris McGinn posted a blog on Digital Landing about a contest for moms who use technology to help them out.

Dana Torres, the five-time Olympic swimmer and mom has launched “Moms for Simplicity” with HP. The website, online essay contest and photo mosaic invites moms to inspire and educate each other about how technology simplifies their lives.

“Today’s moms have more demands than ever that fill our lives, and new technologies are helping to simplify our daily routines,” said Torres. “Whether I’m paying bills and staying organized, catching up on TV shows and movies while on the road, or creating fun activities with my daughter, HP technology helps make my life easier so I can do the things that matter to me the most.”

In mid-June, Torres will choose three contest winners to receive a personalized HP technology makeover, the chance to meet Torres and see her swim in the U.S. Nationals in Indianapolis, and possibly the opportunity to see her compete at the FINA World Championships in Rome.

The contest, which runs through June 16, asks moms to upload a photo to an online photo mosaic and, in 200 words or less, tell HP and Torres how they use technology to simplify their busy lives – including digital scrapbooking, keeping in touch with friends, running a business from home, or managing a weekly schedule.

Participants will have their photo and story featured on the photo mosaic, and three will win HP products, including the HP Vivienne Tam edition notebook, HP Photosmart All-in-One printer and an HP TouchSmart PC. Additionally, winners will become “amateur mom reporters” at the U.S. Nationals, where they will see Torres compete and report their experiences on the “Moms for Simplicity” website through a series of video diaries.

According to Nielsen NetRatings, there are 32 million women in the United States who have children under 18 and get online (84 percent of moms online), which translates to about 40 percent of all women online in the United States today.(1)

More information on “Moms for Simplicity” and how to participate in the contest is available at www.hp.com/go/hpmomsforsimplicity.